The societal aspect is a big influence on the operations of a company. Regarding Starbucks, the societal dimension plays a vital role in analyzing the customers and their needs. The company has changed the eating and drinking trends and patterns of the society in which it exists. It has shifted all the social and cultural values to coffee consumerism and has also taken itself to Hollywood.
The Starbucks Entertainment, markets its brands of films, music and books through different market ventures by putting its finance at stake. Thus, the company is rising as a self- appointed cultural thinker (Bruce, 2006). Starbucks aims to give the society and communal gatherings a rise. It believes in people sitting together, having coffee and discussing about various things and indulging in long meetings.