According to the National Football League (NFL) figures, 45% of its television audience is made up of women. Officials say women make up 45% of baseball’s television audience and 43% of its attendance. NBA officials estimate 40% of their attendance and television audiences made up of women. More women than ever are attending NBA games. Bill Sutton, a marketing consultant for the Cleveland Cavaliers and other NBA teams indicated “the number of female fans is increasing, and the number of games they’re attending is increasing.
Research has never been more essential; markets are continually changing, and reaching a specific market is becoming more difficult. It is essential that marketers understand who their audience is and how best to reach it. The rapidly changing society and increased competition for the entertainment dollar are forcing sports marketers to learn to use marketing research. As demographic changes occur, marketers will be required to adjust their strategies if they plan to survive.
Growth in participation indicates a greater demand for equipment and apparel. Logically, the assumption can be made that increased purchasing results from increased participation. Therefore, the increased purchasing activity of women should be of interest to corporations that focus on a female market segment. Similar logic has been used to relate spectating to sponsor recognition.
In the United States and other nations in the world, sport organizations have aggressively marketed themselves to sponsors in an effort to obtain the funds necessary to operate programs”. Sports heavily engaged in sponsorship at the professional level have included football, basketball, tennis, golf, and auto-racing.
Internet can be a real fun topic to write an essay on. It is something that we use in our daily lives and it has become an integral part of our lives. Not a single day comes in a common man’s life when he does not use the internet for various reasons. In fact, many people’s businesses are now heavily dependent on this amazing technology. The purpose of this article is to provide you great ideas to write essays on the internet. Please read below to find out how you can write an essay on the internet.