Research has never been more essential; markets are continually changing, and reaching a specific market is becoming more difficult. It is essential that marketers understand who their audience is and how best to reach it. The rapidly changing society and increased competition for the entertainment dollar are forcing sports marketers to learn to use marketing research. As demographic changes occur, marketers will be required to adjust their strategies if they plan to survive.
Growth in participation indicates a greater demand for equipment and apparel. Logically, the assumption can be made that increased purchasing results from increased participation. Therefore, the increased purchasing activity of women should be of interest to corporations that focus on a female market segment. Similar logic has been used to relate spectating to sponsor recognition.
In the United States and other nations in the world, sport organizations have aggressively marketed themselves to sponsors in an effort to obtain the funds necessary to operate programs”. Sports heavily engaged in sponsorship at the professional level have included football, basketball, tennis, golf, and auto-racing.
Data is collected from available secondary sources and the methodology results of study conducted at GSK by Carleysmith, Dufton, & Altria (2009) are applied on Bio-Rad.
Different job-designs and perks aimed at facilitating different employees as per their personal needs definitely leads to higher productivity of employees as they feel sense of attachment and affiliation with their organization and in order to be successful organizations have to pursue one or more such strategies. For example in order to overcome work-family conflicts and to increase productivity, employers should introduce family friendly programs for workers having family. It is also seen that any such conflict leads to such drastic results as absenteeism, turnovers, less productivity etc. On the other hand productivity of employees is seen to increase when they are being offered benefits like flexi-hours, child care centers and telecommuting etc. (Kossek & Ozeki, 1999)