Tremendous incomes from oil trades, the economy has developed like most creating nations, Saudi Arabia has enormous capital, and significant development undertakings have risen and changed the government with the immature past into a cutting edge state. During this period, joblessness was nearly non-existent: an enormous number of foreign workers were imported to play out the most simple and specialized undertakings and per capita pay and per capita GDP were among the most elevated.
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According to the National Football League (NFL) figures, 45% of its television audience is made up of women. Officials say women make up 45% of baseball’s television audience and 43% of its attendance. NBA officials estimate 40% of their attendance and television audiences made up of women. More women than ever are attending NBA games. Bill Sutton, a marketing consultant for the Cleveland Cavaliers and other NBA teams indicated “the number of female fans is increasing, and the number of games they’re attending is increasing.
Research has never been more essential; markets are continually changing, and reaching a specific market is becoming more difficult. It is essential that marketers understand who their audience is and how best to reach it. The rapidly changing society and increased competition for the entertainment dollar are forcing sports marketers to learn to use marketing research. As demographic changes occur, marketers will be required to adjust their strategies if they plan to survive.
Growth in participation indicates a greater demand for equipment and apparel. Logically, the assumption can be made that increased purchasing results from increased participation. Therefore, the increased purchasing activity of women should be of interest to corporations that focus on a female market segment. Similar logic has been used to relate spectating to sponsor recognition.
In the United States and other nations in the world, sport organizations have aggressively marketed themselves to sponsors in an effort to obtain the funds necessary to operate programs”. Sports heavily engaged in sponsorship at the professional level have included football, basketball, tennis, golf, and auto-racing.