The brand’s name is however; written is a glaring red color and large font which immediately attracts the attention of the reader and the red color acts as a sharp contrast to the muted colors prevalent on the rest of the website.
If the viewer clicks on whichever regional franchise the viewer wishes to view; the nest two images of a woman posing create a sublime appeal. The woman is a confidant, poised female whose elegant stature and her calmness portray a sense of peace and calmness.
The brand is clearly meant for those who wish to be known as those who have a touch of elegance which is refined yet has a tinge of sensuality in it.
The clothes themselves are meant to entice the viewer into continue viewing the website as they are subtly provocative and there is nothing vulgar about them.