Utility maximization is a rational approach but if it comes into conflict with the corporate aims than that could effectively create issues in the implementation itself. Utility maximization is an approach that does not taken into account differences of social behavior and actions. Therefore organizations need to go beyond such a rational approach in to more flexible approach such as the instrumentalist approach of rational decision making.
What is needed today is “an open theory of rationality rather than the special figure of rationality”. An alternative approach that can be considered to social approach includes a number of rational or instrumental and more non-rational decision making forms.
If one was to see the simple sociological rational theory and disseminate it, than it would be seen that that approach takes a simpler view of the neoclassical themes in different areas (Boudon, 1996).