Social action or behavior is not merely bound the economic rational logistics but also by the normative considerations. The traditional rational approach is clearly insufficient in this regard and hence, unless a wider set of possibilities is not considered it can create issues for the management.
Rational choice making process cannot be applied on a universal basis as variations have to be allowed for each organizations varying set of social attitudes and behavior (Boudon，1998).
In fact instrumental rational behavior itself can be said to have been influenced from non-instrumental rational behavior. Market wealth cannot be compared to political behavior and therefore, attempts to align the two without having considerations for the varying nature of both can have massive negative impact on the two ( Bourdieu, 1988).