The article represents an empirical study of 2 different markets in order to analyze the various impacts. In the more lucrative market, the findings come across of a society whose needs are more knowledge based. On the other hand, the Pakistani market is more amenable to such activities. However, what has to be kept for both these markets as the article discuss, is the understanding of the user and the subsequent demands, While an American might require greater control, a Pakistani might demand something else.
The marketing companies and the mobile companies would need to establish a relationship of value and trust in order to secure the consumer’s attention. In the Pakistani market especially, the recent turn towards greater mobile communication could act as a favorable indicator for these campaigns.
The article highlighted the importance of the companies implementation of these campaigns as they could reach to a market never tapped before.