The Kingston Technologies Incorporation is a market leader in automated teller machines business. It has been growing its market share since its inception and has got good industry ratio and profitable amount of assets to its credits. The company has got strong footing in the market and is striving to achieve its further short and long-term objectives.
A strategic business plan for some product or service is an internal document of the company which is designed for the purpose of outlining the overall objectives, direction and philosophy of the organization. It also aims to examine its strengths, weaknesses, opportunities and threats, set the company’s long-term objects and formulate its shot-term techniques and tactics to achieve the objectives.
The strategic business plan for the automated teller machine serves the same objective and is given below.