Some unique resources are limited in usage and supply-making them special as was in the case of Gerber Products. A diagram was shown of the way Marks and Spencer had made use of this policy; by making effective usage of its brand reputation, employee loyalty etc.
Certain tests were highlighted to see the effectiveness of a company’s strategy. The test of copying, test of durability, test of substitutability , test of appropriateness, and test of competitive superiority which were presented with scenario analyses. The strategic implications were that companies need to base their strategies on these tests. More investment, upgrading of resources and leveraging of resources were shown to be crucial for a strategy’s success and again the example of Marks and Spencer was pointed at. In conclusion, it was seen that these the companies needed to incorporate all the above concepts into their policies in order for true effectiveness to take place.