In order to have a relationship with the supplier that can avoid the above issues, the management would have to ensure that a balance is maintained between both. In order to deal effectively and rationally with the supplier part of the rationalization process, the purchasing and supply management would have to take into account the viewpoint of the suppliers at all points.
Rationalization itself can result in communication issues and the relationships can deteriorate as a result. Therefore, the management would have to being the suppliers on hand about integral issues and even try to create supplier and third party relationships such as with contractors (Elster, 1998).
As per Weber and his theory, rationalization is an integral component of all modern business organizations. As the wave of capitalism spread, so did the importance of taking more rational and logical decisions. The process through which this social phenomenon took place can be defined as rationalization itself. (Wolfgang 1992)