The article’s topic” How to Market Generation Mobile” provides an understating of what the article would be about; the range of cell phones amongst the present generation. However, what the real concern for all mobile companies is the way to actually influence these young minds to actually purchase the products being marketed. In order to understand this, this article consists of a study that was carried out amongst Pakistani and United States youth.
Certain elements were looked at; willingness to participate in marketing, attachment to cell phone and privacy concerns. Vital factors were discovered including the fact that those who appear to be more attached to their phone are no lesser or more inclined towards such marketing activities. While the Pakistani youth seemed to be more open to these activities, the Americans required greater persuasion.