Essay: Importance of Innovation

Sample Essay

The company had to adjust itself to a wider market like the one in the US in order to function competitively, and they US respondents’ also required greater control in the way the marketing was carried out.   The US market would also require the innovative aspect to be stressed upon and promote the mobile phone as a device for maintaining communication. With the importance attached to innovation; cross-platform campaigns could be used for such a purpose.

In conclusion, it ca m be seen that the marketers need to look at several things before carrying out such campaigns; the role of trust, personalization and incentives and lastly the amount of mobile usage itself.

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