The article presented arguments regarding a popular theory regarding the entertainment industry and the retailers regarding these products. The author highlighted her own analysis and findings which allowed her to provide concrete evidence of why certain activities to the contrary of the long tail theory should be carried out.
The author with a number of substantial examples allowed the reader to gain valuable insight into the working of this market and factors which could affect the production and sales.
It was proved that obscure offerings were actually less popular than the hit offerings. The reader understood that though online channels did play a role, there other factors that had to be kept in mind. The advice offered by the author was pretty comprehensive as it allowed the retailer and the producer a number of ways to achieve successful returns while following the long tail theory.