Essay: Cultural values of McDonaldization

Sample Essay

Each different region and area has its product offerings which differ to a large extent and that has been largely ignored by the author of this book. The social rationalization and the different phenomena which is experienced by the various races and creeds are not presented at all which presents a major flaw and weakness of this book and the author effectively.

The subjective process of the process are ignored in the pursuit of the theory of rationalization and the presentation of Ritzer’s ideas are clearly too objective and fail to highlight the various subjective and cultural values of McDonaldization. Ritzer argues that the concept of Modernization (Ritzer, 1994:148f) is what McDonaldization is perceived as but one has to analyze that whether it truly is that or is the reality actually different.

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