The main external environment factors included the European integration, the huge global market and the advanced technology factors-boosted by international cooperation. Airbus was built by the European Union in order to challenge US hegemony in aviation industry. The manufacturing group gathered a large number of top technicians from the four founding members France, Germany, Spain and UK. Airbus produces the world’s largest passenger aircrafts –established itself as the symbol of the success of the European Union.
The external environment directly affects the transformational factors (yellow): The mission, strategy, leadership and organizational culture. Due to the technical cooperation between European countries, airbus is capable of producing the largest aircraft in the world. The huge global market has been providing sufficient orders to airbus. The unique organizational culture has been built by integrating the different cultures.