Category: Business Studies

Essay: Findings of Research on Employee Turnover

Research proves that the recruitment process at Microsoft is very adequate according to the requirements since it is known as having the most unusual forms of exercises like one person quoted that during his interview at Microsoft the boss asked him to imagine the Queen of Darkness is standing right in front of him so what would he exactly do and he replied he would prefer to run.


Assignment on Brand Promotion

A slogan or tagline attached to the brand or product can also increase the brand value, and implicitly convey the communicator’s message to the audience. It is also one of the features of the brand that can assist in differentiation for the consumers. It is able to further engage with the consumers, through conveying a story or narrative that can increase its presence in the media. The brand is able to further penetrate the market and expand the brand’s personality). (more…)

Essay: Employee Retention Strategies

Managers can take certain steps to retain employees and attract new ones and the strategies are as follows (Kaye, 2004):

Don’t be a Jerk: As the saying goes that “People join a company but leave a manager.” This means that the manager was the reason to why the employee left. If all sorts of motivational techniques are used and provided to the employee but if the employee has a bad relationship with the immediate manager then the employee would prefer to leave the organization. The manager is to whom the employee is answerable to and if the relationship with the manager is bad then the employee will be adversely affected and will eventually leave the organization. (more…)